CLEOPATRA (1964) Original PRESSBOOK w/ ELIZABETH TAYLOR + RICHARD BURTON Rare!

Description

CREATURE FEATURES, your one-stop shop for fantastic movie & TV memorabilia, salutes the classics of cinema with this original pressbook from Joseph L. Mankiewicz's epic 1964 spectacle CLEOPATRA starring Elizabeth Taylor, Richard Burton and Rex Harrison!
This stunning 14-page pressbook measures 11" by 17" and is in good condition with NO cuts, one horizontal fold and moderate overall page wear, though all pages have been cleanly separated at the spine.
Also included is the 4-page 20th Century Fox advertising supplement with various ad slicks.
Pressbooks were created by the studio and given to exhibitors to convince them to run the film, and to offer suggestions for ways to bring in big crowds. They typically contain cast and crew information, a film synopsis, key and alternate advertising art, press reviews (as well as stories to plant in local newspapers), opportunities to order ad material, and outlandish ideas on ways for theater owners to bring in crowds, including street ballyhoo, tie-ins with local merchants, ideas for special theater displays and events, and much more.
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